Affinity Tool Works LLC Announces New International Sales Manager



Worldwide professional tool provider is pleased to announce the hiring of Jeffrey Plane as International Sales Manager.

 Troy, Michigan. August 4, 2016In an effort to help bolster international sales and relations with suppliers and customers both, Michigan-based Affinity Tool Works has hired Jeffrey Plane as their new International Sales Manager. His tenure began August 1, 2016.

Mr. Plane comes to Affinity Tool Works with a long history of sales and management experience, much of it within the tool industry, including a decade at Makita USA. He also brings a global perspective, having brand building and sales experience on an international scale.

Based in Michigan, Affinity Tool Works has several tool and accessory brands, including BORA, Portamate, HTC Products, and others. They are known internationally as well, distributing several well-known brands like Sweden’s Tormek and Sjöbergs (to name a few). Thus, international workings are important to the company.

“We’re very pleased to have Jeff aboard” stated Affinity Tool Works President Mike Ursell. “He has both the direct experience with tools, and also a prolific presence on the international stage. He’ll definitely help us expand our presence and multiple brands across borders”.

Mr. Plane is equally enthused with the arrangement, stating “I’m excited to join such a well-regarded company that offers several high quality brands. I look forward to working with customers and suppliers, as well as joining my new colleagues at Affinity in meeting the challenges of the future head on”.



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