News

Affinity Tool Works Exhibits At The 2016 IWF Show

September 2, 2106

Affinity Tool Works along with Tormek, Sjobergs and Fisch showed off new products and old favorites at the 2016 IWF Show

During the 2016 IWF Show August 24-27, 2016, Affinity Tool Works brands Bora and Portamate along with distributed brands Tormek, Fisch and Sjobergs displayed some of their latest products to show attendees. One of those products the Bora MiteriX made it into Woodworker's Journal top products at the IWF Show. Click below to watch the video of Chris Marshall meeting the Bora MiteriX for the first time.

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Affinity Tool Works LLC Announces New International Sales Manager

 



 

Worldwide professional tool provider is pleased to announce the hiring of Jeffrey Plane as International Sales Manager.

 Troy, Michigan. August 4, 2016In an effort to help bolster international sales and relations with suppliers and customers both, Michigan-based Affinity Tool Works has hired Jeffrey Plane as their new International Sales Manager. His tenure began August 1, 2016.

Mr. Plane comes to Affinity Tool Works with a long history of sales and management experience, much of it within the tool industry, including a decade at Makita USA. He also brings a global perspective, having brand building and sales experience on an international scale.

Based in Michigan, Affinity Tool Works has several tool and accessory brands, including BORA, Portamate, HTC Products, and others. They are known internationally as well, distributing several well-known brands like Sweden’s Tormek and Sjöbergs (to name a few). Thus, international workings are important to the company.

“We’re very pleased to have Jeff aboard” stated Affinity Tool Works President Mike Ursell. “He has both the direct experience with tools, and also a prolific presence on the international stage. He’ll definitely help us expand our presence and multiple brands across borders”.

Mr. Plane is equally enthused with the arrangement, stating “I’m excited to join such a well-regarded company that offers several high quality brands. I look forward to working with customers and suppliers, as well as joining my new colleagues at Affinity in meeting the challenges of the future head on”.

 

TORMEK® REDEFINES PRECISION WITH NEW SECOND GENERATION T-4 WATER-COOLED SHARPENING SYSTEM

TROY, Mich. – Sept. 3, 2014 – Tormek, the company setting the standard in innovative tool sharpening since 1973, today announced the launch of the T-4, the second generation of Tormek water-cooled sharpening systems. The newly designed T-4, ideal for sharpening hand tools, knives, scissors, woodturning and woodcarving tools, was developed to take precision and stability to a new level.

All the vital functions of the T-4, such as the motor and the main shaft, are mounted in a solid zinc cast top, which also includes the patent-pending integrated sleeves for the Universal Support. The result is a rigid machine with a significantly improved level of precision for the Universal Support, which is the base from which all the Tormek jigs operate.

The new cast zinc top section also has an integrated handle, an appreciated feature which makes the machine easy to move and place when necessary. Another new detail is the metal machine plate which can be a convenient place to store the included Tormek AngleMaster (with magnetic feet). The Tormek T-4 can be customized and configured with Tormek jigs to fit specific sharpening needs.

“We have made significant enhancements with our second generation T-4, such as improving the rigidity by 300 percent and, with the new patent-pending Tormek design of the sleeves for the Universal Support, we have been able to minimize the play by 50 percent,” said Håkan Persson, CEO for Tormek. “Combined, these improvements will affect your control of the sharpening and increase the precision of your result.

Start up accessories included with the T-4 are the Stone Grader SP-650, AngleMaster WM-200, honing compound, DVD and the comprehensive Tormek Handbook on sharpening. The Tormek

T-4 has a $399 MSRP and will be available in fall 2014 at select woodworking retailers. It is distributed exclusively by Affinity Tool Works, LLC, based in Troy, Mich. For dealers in your area,  contact Affinity Tool Works at 248-588-0395.

For more information, visit www.tormekus.com

About Affinity Tool Works, LLC:

Affinity Tool Works, LLC is a provider of professional tools serving a variety of markets including building and remodeling, do-it-yourself, industrial and woodworking. Designed to increase productivity, simplify complex tasks and help produce consistent results, the product brands under the Affinity umbrella include BORA, Portamate, HTC Products, and exclusive brands distributed include: FISCH, Tormek and Sjobergs. For more information, visit www.preprod.affinitytool.com/blog

Media Contact: Monica Cheick, PublicCity PR mcheick@publiccitypr.net or 586-612-8220.

AFFINTIY TOOL WORKS NAMED EXCLUSIVE NORTH AMERICAN DISTRIBUTOR FOR SJOBERGS

Troy, MI (April 16, 2014) –Sjobergs

Affinity Tool Works, LLC. has reached an agreement with work bench manufacturer Sjobergs to become the exclusive North American distributor for all products. “The partnership allows Affinity Tool Works to expand our footprint in the woodworking industry, by offering another best in class product” said Affinity Tool Works Brand Manager Todd Gluski.

Both Affinity Tool Works and Sjobergs are committed to making the transition seamless to existing customers. In the coming weeks, Affinity Tool Works will be working closely with current Sjobergs dealers to insure there is no disruption in customer service.

For over 90 years, Sjobergs has been providing high end work benches for use in educational environments, woodworking and do-it-yourself projects. The complete line is suitable for both beginners and professionals with a full list of features and benefits appealing to all users. Throughout their history, Sjobergs has strode to provide high quality and durable work benches. By partnering with Affinity Tool Works, Sjobergs will be able further expand their reach in the North American market.

About Affinity Tool Works LLC: Affinity Tool Works, LLC is a provider of professional tools serving a variety of markets including building and remodeling, do-it-yourself, industrial and woodworking. Product brands under the Affinity Tool Works umbrella include BORA, Portamate, HTC Products and exclusive brands represented: FISCH, Footprint, Lynx, Tormek and Sjobergs. For more information, contact Todd Gluski Brand Manager at Affinity Tool Works 248-588-0395.

 

BORA To Launch New Product Additions To Measuring and Marking Tools Category

TROY, Mich. — BORA®, a product division of Affinity Tool Works, is adding four new products to its existing line of Measuring and Marking Tools. The new hand tools, which will be available this December, are designed with exclusive features not found on similar products, and further enhance the BORA line and breadth of product. Professional-grade, yet easy to use at any skill level, these tools appeal to variety of users including builders, remodelers, carpenters, woodworkers and do-it-yourselfers.


The new Combination Square is ideal for joint layout, machine setup/checking, and level/plumb determination, and can also be used as a height, depth or marking gauge. Unique to the BORA square, a smooth-sliding head and patented adjustable magnetic locking system ensure fast, precise alignment for greater efficiency and ease of use. A hardened scriber and level are included. The square features a stainless-steel 12-inch reversible ruler with easy-to-read graduations in both 1/16- and 1/32-inch increments, and a corrosion-resistant cast-zinc body for years of reliable accuracy.


Available in two sizes, 8-inch and 12-inch, the Try Square is ideal for ensuring precision angles, as well as squareness and flatness. These certified 90-degree squares are also extremely valuable for layout tasks, as well as in the setup of shop power tools including jointers, table saws, and other machines relied on to ensure precision cuts. Unlike similar try squares that only measure 90-degrees, the BORA squares feature four molded angle guides: 22.5-, 45-, 67.5- and 90-degrees. To prevent pivoting or shifting, the tool features a stability ledge, allowing the ruler to be kept flat to the work piece for easy, accurate measuring. Constructed of durable polyethylene and featuring a stainless-steel ruler with 1/16-inch and 1/32-inch etched graduations, the squares are built to handle jobsite abuse, yet still ensure precise angles every time.


BORA’s Adjustable Sliding T-bevel is ideal for measuring and copying precise angles for both cabinet making and carpentry. The blade can be set from any angle from 0- to 180-degrees for applications such as laying out dovetails, framing cuts and marking uncommon angles.  It includes a unique cylindrical vial for rough layout and leveling, and an easy-to-use thumbscrew for fast, secure locking. The T-bevel features a heavy-duty molded plastic body with a built-in guide for setting 3/16-inch trim reveals, a stainless-steel blade and permanently etched 1/16-inch graduations. Additionally, the BORA T-bevel includes precise, molded angles on the tool’s body for enhanced versatility and use.


In addition to measuring and marking tools, BORA offers a complete line of hand tools for professionals and do-it-yourselfers including levels, pistol grip clamps and the signature Clamp Edge straight edge guides. All BORA tools are backed by the company’s lifetime warranty.


BORA® professional tools are manufactured and marketed by Affinity Tool Works, LLC. For more information, contact Affinity Tool Works, 1161 Rankin Drive, Troy, MI 48083, call 248-588-0395, toll-free 866-588-0395, fax 248-588-0623, e-mail sales@preprod.affinitytool.com/blog, or visit the website at www.boratool.com or www.preprod.affinitytool.com/blog.


 

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